The customer's journey
Starkey Hearing Technologies
A gold-standard objective
Starkey hearing Technologies is a world leader in the manufacturing and delivery of advanced hearing solutions. Their goal is to enrich lives by helping individuals reach their full potential. Starkey entrusted Horizontal Integration (HI) with the task of overhauling Starkey.com. Once a content-heavy lead-generation site, we partnered with Starkey to turn it into their corporate flagship website—and the gold standard in their industry.
We started by defining an individual user’s position in the hearing loss journey and delivering personalized and timely information with clear paths to relevant actions. Further, HI designed and built a Sitecore architecture that allowed Starkey to host multiple sites on one shared framework, allowing them to simplify content management, system maintenance and more efficiently launch new features.
Future digital projects like content updates and campaign management will be seamless and speedy now, thanks to the Sitecore platform. This will save time and money while maintaining brand integrity.
Smart user-experience design means guiding your audience along an intuitive path to unveil a story that resonates with them personally. The revamped Starkey.com is built around multiple user personas that lead each individual down a personalized path of discovery. A family member doing research for a loved one, a baby boomer who suspects their hearing may be declining, a retiree having difficulty following everyday conversations: these are all unique users who will experience Starkey.com based on their most relevant needs.
Starkey.com is now fully responsive and packed with both powerful visuals and rich content. Clear, concise content that informs—and gets to the point quickly—is key to winning customers. Sitecore is instrumental in not only integrating Starkey’s product catalog and test tools, like the hearing test simulator, but it also allows Starkey to control communication about their products that are used on other sites.