creating an all-star team
How it all startedThe aha moment for Horizontal Integration was sparked in 2003 as Chris Staley and Sabin Ephrem discussed the dilemma of web development. While most ad agencies could map out innovative strategies, they struggled to execute backend tech. IT companies could nail the development, but lacked UX and business discipline. Here was our light bulb. Our calling. We knew web development could be better integrated. Right hand and left. The yin and the yang. We set our sights on an agency with inextricable and tightly-woven disciplines. And we didn’t stop there. We also recognized there was a deep pool of talent—with countless companies searching for their skills. That’s when our third pillar was added, and Jeremy Langevin joined as partner and head of staffing. It’s the aha that created the multi-faceted, multi-disciplinary agency we are today.
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